Selling in the Holiday Season
It is often said that that the winter holiday season brings about a reduction in listings and real estate activity in general. Couple this with a sluggish economy, it is easy to see why many potential sellers are reluctant to list their property or keep their listing active during the month of December. However, as a seasoned agent, you can present to your clients three distinct advantages for having a house on the market during the yuletide season.
Seller’s concern: Holiday decorations may make the house appear more cluttered.
Your response: Holiday decorations can create that warm homey feeling and showcase the potential a property has for entertaining and being festive.
Seller’s concern: There will be holiday guests and parties that they will need to prepare for or clean up after.
Your response: Lockboxes and MLS information can limit the hours the property is available for viewing.
Seller’s concern: The house will be on the market and will have to be well-maintained during a period of slow traffic.
Your response: The traffic might be less but those who are looking during the holiday season tend to be more serious and prepared for making a purchase.
Whether it is the holiday season or any other season, there are many things to consider when listing a property. We hope you consider using Your Key TC as your Transaction Concierge for smooth and successful transactions.